We are now well into spring 2021 and business should be picking up across the board for most of you. Sod Solutions would love to work with you all doing specific one-on-one advertising to your particular region or market with co-op funds from the marketing group. Over the course of many years now, the FEMG has worked with producers and landscape suppliers that work with producers to fund advertising projects.
One of my favorite ways to get exposure is through curtain truck advertising. The process involves having Sod Solutions create a graphic design to your liking and then having the art printed in Canada. They ship to an installer in southern Georgia where you send the truck for about two weeks to build the canopy mechanism and install the graphics. Then you pick up the truck. These canvases will last about five years without fading, even in the Florida sun. Canopies are one of the best and most cost-effective forms of advertising for the money. The FEMG will pay for 1/3 of the cost which is usually around $15,000 total. Here are some recent designs we have done for producers:
Localized print advertising is a great cooperative outlet for producers. Sometimes it’s with a local neighborhood magazine and other times it may be in a statewide trade publication like the FGCSA’s Florida Green magazine. Postcard mailers are another form of print advertising that can be focused on a specific neighborhood or neighborhoods down to as few as a couple of hundred homes.
Large EMPIRE signage is great for fencing for a farm or even digital billboards on a stretch of road in your area.
We can research and find great ways to work together and push the branding of the EMPIRE Zoysia name to a new level. Contact Justin at [email protected] or at 843-513-8411 if you want to discuss ideas.