In continuation of reviewing our 2020 performance and 2021 plans for the Florida EMPIRE Marketing Group, hear from Joe Bravoco the Digital Marketing Manager, about our shift to become digital-first in the upcoming year. Digital marketing is an ever-evolving field and the latest shift has been towards becoming increasingly more personalized.

At Sod Solutions and for the Florida EMPIRE Marketing Group, we aim at creating granular lists of audiences to ensure we’re getting the right message to the right group of people. We discuss some of the ways we’re doing that in this video below.

To contact Joe, please email him at [email protected]